The awards celebrate art inspired by the movements of Parkour and Freerunning. Parkour and Freerunning fans are being challenged to make films and photography which celebrate their disciplines and that can inspire others.

The awards will also reward artistic use of Parkour and Freerunning in cinema, music videos and commercials. As 2011 is to be the inaugural year, works created at any time in the discipline's history are included.

Judges include some of the most influential people in the history of Parkour and Freerunning, including Freerunning's founder, Sébastien Foucan.